How to Stand out with a Professional Website

Whether you are job hunting, expanding your professional network, sharing content, or connecting with patients and clients, a professional website can play a large role in your success. A professional website, which can be thought of as a more personal and expanded resume, can help others find and connect with you, allow you to build and control your brand, and showcase what you offer.

With both free and low cost platforms available requiring minimal coding skills, anyone can create a tailored website in no time. This article will highlight several benefits of creating a professional website, and provide resources to help guide you once you decide to get started!

Why Should I Create a Professional Website?

Help Others Find and Connect with You

The landing page of Dr. C. Shante Cofield's professional website
The landing page of Dr. C. Shante Cofield

A professional website can serve as a platform where people can easily find out more about you and what you have to offer. With both personality and substance, it also sends the message that you are serious about your craft and that you have a passion for what you do. This can make a huge difference when viewed by future employers, mentors, colleagues, and clients when deciding whether or not to choose you over a competitor.

Build and Control Your Brand

When we think think of brands, companies like Nike, Apple, and Starbucks come to mind. We immediately think of their products, culture, and impact. Personal branding is essentially the same thing. It is the unique combination of your reputation, personality, skills, and services as a PT. A professional website can be customized to match and provide a visual representation of your brand and values, attracting both customers and colleagues.

Share Content

Dr. Mark Denesha's bio page from his professional website
Dr. Mark Denesha’s bio page

A professional website can serve as a great space where you can show rather than tell your audience what you are known for, and what type of service you provide. This is where you can expand on subjects mentioned in your well crafted resume, like your leadership role in the APTA, or research projects you are involved with. It can also be where you share tips for your customers, information for your fellow therapists, and inspiring testimonials about your patients and clients.

What Should I Include?

  • A simple landing page highlighting who you are and what you offer. This can also include helpful links to other platforms where you can be found such as LinkedIn and Youtube.
  • Help your audience get to know you with a section including your bio, your experience, and what you are currently involved with.
  • Whether it is a customer or colleague, you want to make it easy for people to get in touch with you. Contact information should be prominent and accessible from every page.
  • Share unique and helpful content including videos, articles, interviews, references, and testimonials proving your value as a PT.

How to Get Started on Your Professional Website

Listed below are free and low cost options for creating your professional website. Each service has its own pros and cons, so take some time exploring each option before deciding which platform is best for you.

Landing Pages

branded  Branded.me

This service is able to draw data from your LinkedIn profile to create an eye catching website with themes that integrate nicely with computers, tablets, or phones.

 

aboutAbout.me

With a simple landing page and the ability to freely share where your content can be found, this option works great as a central hub for your online presence.

Full Websites

Weebly_web  Weebly

With both free and low cost accounts, Weebly is consistently one the highest rated website builders. Weebly offers attractive themes, an easy to use interface, and phone/tablet integration.

 

Squarespace 1Squarespace

Squarespace is known for helping users create sophisticated websites without any coding knowledge. While there is no free option, it is reasonably priced for the service it provides.

 

wordpress-logo-stacked-rgb     WordPress

A great platform that offers free and paid options with nearly endless potential for customization. However, wordpress does require a bit more knowledge of coding.

 

If you have been considering creating a professional website, hopefully this article has provided some helpful resources to get started. If it hasn’t crossed your mind in the past, consider some of the benefits mentioned, as well as some of the platforms highlighted. A professional website can serve as a great networking tool, as well as a hub to build your brand and share content with your peers and customers.

Have Questions? Leave a comment below and we will get back to you ASAP!

About Cameron Yuen

Cameron Yuen
Cameron is currently a PT student at New York University and research assistant at Lehman College. Before moving to New York, he was a strength and conditioning coach in California. More of his writing can be found at his website: www.CameronYuen.com

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