Whether you are job hunting, expanding your professional network, sharing content, or connecting with patients and clients, a professional website can play a large role in your success. A professional website, which can be thought of as a more personal and expanded resume, can help others find and connect with you, allow you to build and control your brand, and showcase what you offer.
Why Should I Create a Professional Website?
Help Others Find and Connect with You
A professional website can serve as a platform where people can easily find out more about you and what you have to offer. With both personality and substance, it also sends the message that you are serious about your craft and that you have a passion for what you do. This can make a huge difference when viewed by future employers, mentors, colleagues, and clients when deciding whether or not to choose you over a competitor.
Build and Control Your Brand
When we think think of brands, companies like Nike, Apple, and Starbucks come to mind. We immediately think of their products, culture, and impact. Personal branding is essentially the same thing. It is the unique combination of your reputation, personality, skills, and services as a PT. A professional website can be customized to match and provide a visual representation of your brand and values, attracting both customers and colleagues.
A professional website can serve as a great space where you can show rather than tell your audience what you are known for, and what type of service you provide. This is where you can expand on subjects mentioned in your well crafted resume, like your leadership role in the APTA, or research projects you are involved with. It can also be where you share tips for your customers, information for your fellow therapists, and inspiring testimonials about your patients and clients.
What Should I Include?
- A simple landing page highlighting who you are and what you offer. This can also include helpful links to other platforms where you can be found such as LinkedIn and Youtube.
- Help your audience get to know you with a section including your bio, your experience, and what you are currently involved with.
- Whether it is a customer or colleague, you want to make it easy for people to get in touch with you. Contact information should be prominent and accessible from every page.
- Share unique and helpful content including videos, articles, interviews, references, and testimonials proving your value as a PT.
How to Get Started on Your Professional Website
If you have been considering creating a professional website, hopefully this article has provided some helpful resources to get started. If it hasn’t crossed your mind in the past, consider some of the benefits mentioned, as well as some of the platforms highlighted. A professional website can serve as a great networking tool, as well as a hub to build your brand and share content with your peers and customers.