consulting as a PT

Consulting as a PT or a Student PT

As students, we are scared of the looming boogeyman waiting for us 6 months after that glorious day of graduation. This boogeyman is called student debt. As new grads, we are watching that 6-month clock tick away before the first payment is due. Because of this, making and saving money now is crucial. Consulting as a PT is a great way to offset the debt borrowed and to pay off physical therapy student loans as soon as possible. Start now and ease the burden ahead.

Consulting without experience

As students and new graduates, we are the future of the workforce and future consumers. Therefore, whether companies know it or not, our point of view is critical to the future success of corporate America.

Since your perspective is valuable, you can offer your point of view as the consumer, employer, or future business owner. You can combine this with your PT knowledge to consult for companies.

The good thing about being a consumer, employee, or future business owner is that the scope of business types will widen for you. For example, as a consumer, you are limited to a Business to Consumer (B to C) interaction with companies, such as Nike or Amazon. The equivalent to these companies in the physical therapy world would be Copper Fit, Rocker Bottom Shoes, and Complete Anatomy.

However, as an employee or business owner, your business scope can incorporate Business to Business (B to B) with companies, such as IBM or GE. The physical therapy equivalent would be medical equipment or telehealth companies.

Working in these circles will also make your resume stand out to future employers. Physical therapy is still in the business of making money. Therefore, if you show that you can diversify streams of income, you will be a hot commodity.

Here is an example email you can use to open the conversation about consulting for a company. This is written to a telehealth company, but the idea can easily be utilized for other products or services.

Hello Company X,

My name is John Doe. I am a Doctor of Physical Therapy student at University Studios. I am using your product and I absolutely love it.

I see value in your product and would love to see your company exponentially grow in the coming years. I would like to extend an offer to bring more value to the future of your company with the perspective of a physical therapy student.

Many students, like myself, will be entering the workforce in the near future and are looking for ways to serve patients outside of the traditional model using a telehealth platform, like Company X.

I have many ideas and I hope to be an asset to your company by providing insight into how students are using technology in school and their daily lives, and how we want to use technology to serve our patients and your future customers when using Product X.

During school, I will be working in 4 various clinical internship settings, giving me a firsthand perspective of how clinicians and other DPT students are actually incorporating technology into patients’ treatment and home exercise programs. This will give me and in turn your company, Company X, a glimpse into why they have or have not chosen to use telehealth platforms and what they like and dislike about them.

I will give your company an advantage by providing insight from the eyes of a patient. Being on internships gives me, and essentially Company X, access to patients for 45-60 minutes, 2 to 3 times a week. This time will enable me to build trust and rapport with patients and allow me to pick their brains.

With me on your team, you will get an insight into how different demographics of patients are using technology and how each subset of patients prefers to use telehealth platforms with their healthcare providers.

Although I am not yet an experienced PT professional, I represent your future customers. I have a flexible schedule and I am very willing to give my time to work with you and benefit your company.

The insight I can provide will give you an advantage over your competition by catering and appealing to future and current clinicians and their patients. I hope we can work together in launching a substantial growth in your company.

I would appreciate the opportunity to speak with you and discuss how my qualifications will be beneficial to your company’s future success.

Many thanks,

John Doe

Useful tips for consulting as a PT

Many of you may be wondering how exactly to go about consulting. You may also be unsure of the best way to develop relationships with prospective clients. This entire process probably feels foreign to you. After all, consulting isn’t typically part of our PT school curriculum.

Below I have gathered some useful tips for getting started as a consultant. Some of these may require trial and error, but with persistence, you can find success as a consultant!

Ask the company what they need

Demonstrating what you can do for others is necessary, but it’s also important to remember that not every business needs everything you have to offer. Your first reaction after reading this article may be to come right out of the gate spewing everything that is wrong with a company and then list everything you can do to fix their problems.

This may sound great from your perspective, but it may come off differently to a potential client. Show that you truly care for the success of a company by catering to their specific needs.

Patience

This may be the most important tip of them all. A simple email attempt may not work on your first or even your twentieth time. Relationships take time and no one gets married after the 1st date.

Email your favorite 15 companies, follow your favorite 30 professionals you want to work with, then patiently cultivate those relationships while you continue to work on your craft.

Speed

This may sound like a contradiction after my previous piece advice. But as Gary Vee says, in the world of business, “micro speed and macro patience wins.”

This means that if you see an opportunity, jump on it and don’t overthink. The time you’re spending thinking could be time spent working. You must take advantage when opportunity knocks.

Offer free service

Offer value to a potential client before asking for anything in return. This will make people more receptive to what you have to offer. There is nothing wrong with free work, especially if you are just starting.

Free service is a foolproof way to get your foot in the door and give your desired opportunity a chance to see if they would officially like to work with you. Put yourself in their shoes. If you had a company, would you be more willing to open the door to someone willing to work for free or would you rather blindly pay for a stranger’s advice?

Everyone wants someone with experience, but as students and new grads, we have little to none. Offering to work for the experience solves that problem and if you deliver high value, this strategy almost always leads to the money.

Our knowledge is valuable

One of the reasons I chose physical therapy was the countless job options within the field. What other kinds of companies besides telehealth need our help? A few examples include PT equipment companies, moving and delivery companies, PT clinics lacking social media support, desk jobs, school systems, and truck driving companies.

Promote and advocate for your profession and you will benefit both physical therapy as a whole and your own personal career.

Network

This word may be intimidating to some and it certainly was for me. However, today you don’t necessarily have to go to a big conference or be an extrovert to network. Here are a few easy ways to network as a student or new grad right now:

CovalentCareers: Create a free profile with CovalentCareers.com. There you can interact with potential employers, build relationships, and find an awesome job perfect for you.

Facebook: Join a physical therapy Facebook group. Join a Facebook live, get involved in discussions, or simply friend request the most popular people in those groups.

Twitter: This is a great place to follow current SPTs, new grads, and DPTs. Use the hashtags #DPTstudent, #APTA, #FreshPT, #PrePTGrind, and #SocialPT.

Online Courses: Learn from someone who is doing what you are already doing. As PTs, we do this with our clinical skills, why not do it with our business skills too? The community that comes with online courses may also house the person for your next opportunity.

Conferences: Online connections are great, but online relationships are only enhanced by the physical connection and face-to-face interactions. Attend conferences such as CSM, NEXT, National Student Conclave, and Smart Success Live. These are the biggest conferences in the physical therapy world and they are a great way to take your career to the next level. People like to do business with the people they like. Someone at one of these conferences may have your next opportunity.

These relationships could lead to potential consulting, business, or employment opportunities. You never know who someone is connected with. Your big break may be just one person away.

Social media

Take on the responsibility of social media marketing. Social media is the #1 way we all consume information. If physical therapists want to thrive today and in the future, they need to engage in this way of communication.

Here is an example letter from a PT, PTA, or PT tech offering social media services to a company:

Hello Owner of Physio X,

I enjoy working here and I have learned so much from your company. You treat patients and employees with respect and serve us with the best mentorship and clinical care possible.

Physio X is so much more than a physical therapy clinic. To your employees, and especially our patients, it’s home. I feel that as many people need to know about your business as possible and in today’s society, the best way to promote your business is through social media.

Social media is no longer a fad. It is the #1 way we all consume information.

As the owner of Physio X, you have enough on your plate. Therefore, I would like to take on this responsibility at no cost to you. I would like to start marketing your business through social media platforms for free during the next 3 months. The line of communication will always be open and everything will be pre-approved by you.

I know this service will grow your business and transform the lives of so many to come.

Sincerely,

John Doe, DPT

Influencer

You can build your social media accounts and become an influence marketer for physical therapy, telehealth, fitness, nutrition, and other medical related products and companies.

Do not jump into this right away though. You must build your following and stay consistent with your posts to build credibility.

As an influencer, you have insight into what the customers of these companies want. The information and the influence you have over their targeted audience is highly valuable. This gives you business opportunities for both consulting and marketing companies and for your own personal brand. Also, if you love PT advocacy, this is a huge opportunity to advocate for our profession.

Conclusion

As students and new graduates, we are the future of the workforce and future consumers. Therefore, whether companies know it or not, our point of view is of very high importance to corporate America.

One of the biggest upsides to being a physical therapist is our ability to serve in a variety of ways. If we think outside the box, physical therapy will grow exponentially in no time.

About Casey Coleman

Casey Coleman
Casey Coleman is from Chicago Illinois and currently a DPT student at Andrews University in Berrien Springs MI. He admires the ability of the body to heal itself, with an interest in human biomechanics that respects human anatomy. Casey is also the Co-Founder of Pre-PT Grind LLC and a Smart Success PT Ambassador. Outside of PT, Casey enjoys learning, laughing,music and sports. Casey can be found at preptgrind.com & caseycolemanpt.wordpress.com

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